肩負使命的公司將如何決勝未來?
CONGSHOUXIZHIXINGGUANDAOQINGNIANQIYEJIA,LIUMINGDUJUYINGXIANGLIDERENWUZAICITANSUOWEILAIDEJIYUHETIAOZHAN
CONGSHOUXIZHIXINGGUANDAOQINGNIANQIYEJIA,LIUMINGDUJUYINGXIANGLIDERENWUZAICITANSUOWEILAIDEJIYUHETIAOZHAN
JINNIAN,LIANHELIHUAYINGLAIGONGSIDE 90 ZHOUNIANQING。WEIJINIANZHEYIZHONGYAODELICHENGBEI,WOMENYAOQINGQUANQIUDESHANGYEXIANFENG、SIXIANGLINGXIUHEBIANGEYINLINGZHE,FENXIANGLETAMENGUANYUJIANFUSHIMINGDEGONGSIJIANGRUHEJUESHENGWEILAIDEGUANDIAN。
CONGGONGCHENGMINGJIUDESHOUXIZHIXINGGUANDAOXINJINYONGXIANDEQINGNIANQIYEJIA,YIXIASHITAMENYUWOMENDEFENXIANG……
WEISHEQUXINGSHANDEYUANWANG,ZAIWOTOUNAOZHONGSHIZHONGDOUSHIYOUXIANSHIXIANG
Tawee Rojanasinwilai,Taweekit 創始人
作為泰國零售連鎖店 Taweekit 的所有人,Tawee Rojanasinwilai, 相信,為自己所服務的社區做好事,能夠幫助任何企業打下堅實的基礎。
TAZAIZIJIDEWENZHANGZHONGJIESHIDAO,DANGTABAGONGSICONGDANJIALINGSHOUDIANFAZHANWEIQUANGUOXINGDELINGSHOUWANGLUOHOU,QUEJINGLILE1997 NIANJINRONGWEIJI,GONGSICUNFANGJINRONGZICHANYINXINGBEIPODAOBI,TAMIANLINZHUSHIQUYIQIEDEEYUN。
JIEZHULIANHELIHUATIGONGDEZHICHIHEWENDINGDEGONGYINGLIAN,YIJIDADANDICAIYONGZAILINGSHOUHUOTANERFEIMENDIANSHOUMAIDELINSHIXINGJUCUO,Tawee SHIZIJIDEGONGSIBAITUOLEXIANXIEPOCHANDEMINGYUN。
TASHUO:“JISHISHIZAIGONGSIJIHUYAOGUANMENTINGYEDEZUIDIGU,ZHEZHONGXIANGFA——SHIFEIFENMINGDEYUANZEYIJIWEISHEQUXINGSHANDEYUANWANG——ZAIWOTOUNAOZHONGSHIZHONGDOUSHIYOUXIANSHIXIANG。”
ZHEYILINIANRANGTASHOUYIFEIQIAN。Taweekit JIANGZAIJINNIANKAISHEDI 185 JIAMENDIAN。
WOMENTONGGUOGAIBIANLAICHUANGZAOQIANSUOWEIYOUDEDONGXI
Draganah Omwange,聯合利華未來領袖
常住肯尼亞的 Draganah Omwange 是聯合利華未來領袖項目的成員,而未來領袖項目是一個在全公司培養年青人才的計劃。
Draganah TUIDONGYUNYINGLEYIJIAFEIWUSHOUJIHEZAILIYONGDEHEZUOZUZHI,BINGYICIJIAOYUHAIZIMENFEIQISULIAODEJIAZHI。ZICONGCAIQUXINGDONGQUZHUISUIZIJIQINGLINEILUOBIJIEDAOLAJIDEREQINGYILAI,Draganah YIJINGJIANG U-Turn XIANGMUDAIDAOLE 190 SUOXUEXIAO,BINGJILILESHUQIANXUESHENGJIQIJIARENJINXINGLAJIHUISHOU。
“QIYEXUYAOXINXIANDEXIANGFA。QIYEXUYAORENMENLVEGUONEIXIEYOUSHISHILAIZIYUJINGYANDEZHANGAI,ERQUKANJIANJIYU。”TASHUO。
“WOMENTONGGUOGAIBIANLAICHUANGZAOQIANSUOWEIYOUDEDONGXI——ZHENGSHIYINCI,NIANQINGRENBIXUCANYUJUECE,TAMENDEXIANGFABIXUHUODECHANGSHIDEKONGJIANHEJIHUI。ZAIWOMENYIQIEXINGWEIDOUJUJIAOSHIMINGDEQINGKUANGXIA,YOUQIYAORUCI。”
XIANGHUJINGZHENGDEZUZHIBIXUXUNSUERPINFANDIKAIQIHEDACHENGHEZUO
Joost Oorthuizen,可持續貿易倡議 IDH 首席執行官
荷蘭可持續貿易倡議(IDH)的首席執行官 Joost Oorthuizen, 挑戰企業不要將競爭者看作對手,而要視它們為完成更宏大使命過程中無價的合作伙伴。
“XIANGHUJINGZHENGDEZUZHIBIXUXUNSUERPINFANDIKAIQIHEDACHENGHEZUO。ZHEJIANGXUYAOLINGDAORENDEYONGQI,XUYAOTAMENTASHANGZHIQIANCONGWEIZOUGUODELU,YONGYUMAOXIANQUCHUANGZAOSHIJIEQUANXINDESHANGYEFANGSHI。”TASHUO。
DANGNIZOUJINLERENMENDEXINZHONG,NIJIUYOULEZEREN
Piyush Pandey,奧美全球創意總監和印度區執行董事長
奧美全球創意總監 Piyush Pandey, 分享了自己關于產品制造于工廠,而悠久的品牌締造于人心的觀點。
“DANGNIZOUJINLERENMENDEXINZHONG,NIJIUYOULEZERENQUQUYUETAMEN,QUCHENGWEITAMENSHENGHUODEYIBUFEN,ZHEBAOKUOZAITAMENTONGKUSHI,ZAITAMENDANYOUSHI,ZAITAMENCHENGSHOUSHENTI、QINGGANHUOHUANJINGDEYALISHI。”
“NENGZUODAOZHEYIDIANDEPINPAI,JIUNENGCHENGWEIXIANGLIANHELIHUAZHEYANGDEPINPAI。”TASHUO。
RUGUOPOHUAIDIQIUDEJINGJIZENGCHANGHELENGKUSHENGXINGDEXIAOFEIZHUYI——ZAIZHEZHONGTIXIXIA,YIQIEBIXUWEIXIFANGXIAOFEIZHETIGONGJINKENENGBIANYIDEJIAGE——RENGRANSHIWOMENDANGJINSUORENWEIDE‘JINBU’DEQUDONGLI,NEIME,ZAIJIASHANGCHIXUDERENKOUZENGCHANG,RENHEQIYE,JISHISHIXIANGLIANHELIHUAZHEZHONGJIANDINGCHENGNUODEQIYE,YOURUHENENGZHENCHENGDIQIDAITAMENZUOCHUZHENZHENGDEGAIBIANNI?
Jonathon Porritt,Forum for the Future 創始總監
Forum for the Future 創始總監、環保主義者兼播音員 Jonathon Porritt 反思了自己擔任聯合利華顧問長達 20 多年的個人經歷。
ZAIZHEQIJIAN,TAMUDULELIANHELIHUAKECHIXUXINGDONGJIHUADEJIANLICHENGXING,MIAOHUILEWOMENGUANYUZHUIQIUFAZHANXIONGXINTONGSHIJIANGDIDUIDIQIUYINGXIANGDECHENGNUOGANGYAO。
ZAIZHANWANGWEILAISHI,TAXIANGJIANFUSHIMINGDEQIYETICHUTIAOZHAN,RANGTAMENDUIJIYOUTIXIJINXINGJIJINDEBIANGE。
“RUGUOPOHUAIDIQIUDEJINGJIZENGCHANGHELENGKUSHENGXINGDEXIAOFEIZHUYI——ZAIZHEZHONGTIXIXIA,YIQIEBIXUWEIXIFANGXIAOFEIZHEDADAOJINKENENGBIANYIDESHUIPING——RENGRANSHIWOMENDANGJINSUORENWEIDE‘JINBU’DEQUDONGLI,NEIME,ZAIJIASHANGCHIXUDERENKOUZENGCHANG,RENHEQIYE,JISHISHIXIANGLIANHELIHUAZHEZHONGJIANDINGCHENGNUODEQIYE,YOURUHENENGZHENCHENGDIQIDAITAMENZUOCHUZHENZHENGDEGAIBIANNI?”TASHUO。
YULIANHELIHUAYIYANG,WOMENXIANGXINXINGSHANZHIMEI、LICHENGYUYI
Doug McMillon,沃爾瑪首席執行官
在一段慶祝聯合利華 90 周年的短片中,沃爾瑪首席執行官 Doug McMillon 討論了零售巨頭沃爾瑪與聯合利華肩負同樣的使命。
“YULIANHELIHUAYIYANG,WOMENXIANGXINXINGSHANZHIMEI、LICHENGYUYI。ZHEKENENGYIWEIZHU,YIWOMENSUOYOURENDOUSHOUYIDEQUANXINERDADANDEFANGSHI,TINGSHENERCHU。”TASHUO。
WOMENSHIZHONGZAIXUNZHAOYUWOMENYONGYOUXIANGTONGDEKECHIXUWEILAILINIANDERENMEN。