聯合利華旗下植卓肉匠中國上市,引領植物肉健康飲食新風尚

2020NIAN12YUE23RI,QUANQIUZUIDAKUAIXIAOPINQIYEZHIYI,LIANHELIHUAXUANBUQIXIAZHIMINGZHIWUROUPINPAIZHIZHUOROUJIANG(The Vegetarian Butcher)YIZAIZHONGGUOSHANGSHI,ZHIZAIWEIZHONGGUOXIAOFEIZHEDAILAIXINDEJIANKANGYINSHIXUANZE,YINLINGZHIWUROUXINGYEXINFAZHAN。
ZHIZHUOROUJIANGPINPAIYU2010NIANZAIHELANCHUANGLI,SHIZHONGYI“MEIWEI”ZUOWEICHANPINYANFADEHEXIN,ZHUANZHUYUKAIFAFENGWEIHEYINGYANGDOUNENGYUROUXIANGDANGDEZHIWUROUCHANPIN,ZHILICHENGWEIQUANQIUZUIDADEZHIWU“ROUJIANG”。QIZHIWUROUCHANPINJUYOU0DANGUCHUN、0FANSHIZHIFANG*DETEDIAN,BANGZHURENMENXIANGGENGJIANKANGDEYINSHIGUODU。GENGZHIDEYITIDESHI,XIANGJIAOYUROULEI,ZHIWUROUHUANNENGCONGSHENGCHANGUOCHENGZHONGBANGZHUJIANSHAODUIHUANJINGDEPOHUAI。CHUMUYESHIJINCIYUHUASHIRANLIAODEDIERDAWENSHIQITI (GHG) PAIFANGYUAN,YESHIZAOCHENGSENLINKANFA、SHUIHEKONGQIWURANYIJISHENGWUDUOYANGXINGSANGSHIDEYUANYINZHIYI。XINDEYANJIUBIAOMING,JIANSHAOROULEIXIAOFEI,GAICHENGZHIWUJIYINSHIKEYISHIWOMENDEGERENTANZUJIJIANSHAODUODA 35%。ZIZHIZHUOROUJIANGPINPAICHUANGLIYILAI,QICHANPINDEMEIWEI、JIANKANGYIJIHUANBAOTEXINGDOUSHOUDAOLEXIAOFEIZHEHEYEJIERENSHIDEYIZHIHAOPINGHERENKE。
LIANHELIHUASHIYIJIAYI“RANGKECHIXUSHENGHUOCHENGWEICHANGTAI“WEISHIMINGDEQIYE。ZAISHIPINLINGYU,LIANHELIHUAYIZHIYILAI,DOUZHILIDAZAOYIGEGENGJIANKANG、GENGKECHIXUDEQUANQIUSHIWUTIXI,BANGZHURENMENXIANGGENGJIANKANGDEYINSHIGUODU,YIJIBANGZHUJIANSHAOQUANQIUSHIWULIANDEHUANJINGYINGXIANG。JIYUDUIRENLEIHEDIQIUJIANKANGYOUZHUXIANGTONGDEMUBIAO,LIANHELIHUAYU2018NIANSHOUGOUZHIZHUOROUJIANGPINPAI,BINGJIANGQIXUNSUKUOZHANDAOGENGDUOSHICHANG。RUJINGAIPINPAIYEWUYIBIANJIQUANQIU45DUOGEGUOJIAHEDIQU。
SHANGGEYUE,LIANHELIHUAZAIQUANQIUFANWEINEIQIDONGLE“WEILAISHIWU”CHANGYI,CHENGNUOQIXIASHIPINPINPAIJIANGZHILIYUSHIWULANGFEILIANGJIANBAN、TIGAOYINGYANGBIAOZHUN,BINGSHEDINGLE 10 YIOUYUANZUOWEIQIZHIWUROUHERUZHIPINTIDAIPINYEWUDENIANXIAOSHOUMUBIAO。ERZHEYIXIAOSHOUMUBIAODESHIXIANJIANGZHUYAOYILAIYUZHIZHUOROUJIANGDESHANGSHI,YIJIZAIHAOLEMEN、MENGLONGYIJIHELUXUEDENGPINPAIDECHANPINZHONGZENGJIASUSHIXUANXIANG。
LIANHELIHUA、BINGQILINHECHAYEWUZONGCAIHanneke FaberBIAOSHU:“JINTIANWOMENTUOZHANZHIZHUOROUJIANGDAOZHONGGUO,JIANGCHENGWEILIANHELIHUASHIXIANZHIWUROUHERUZHIPINTIDAIPINQUANQIUNIANXIAOSHOUEDA10YIOUYUANMUBIAOGUOCHENGZHONGDEZHONGYAOLICHENGBEI。ZHEYEJINYIBUZHENGSHILEQUANQIUDUIGAOPINZHIZHIWUJISHIPINDEJUDAXUQIU。SUIZHUYUELAIYUEDUODEXIAOFEIZHEYISHIDAOQIHOUWENTI,ZHIWUROUPINLEIZHENGYIMEINIAN15.8%DESUDUZENGCHANG。”
JINTIAN,LIANHELIHUAQIXIAZHIZHUOROUJIANGPINPAIYIZHENGSHIJINRUZHONGGUOSHICHANG。TAKUODALEQIYUHANBAOWANGDEHEZUOGUANXI,JI2019NIANZAIOUZHOUDIQUCHENGGONGTUICHUZHIWUROUCHANPINHOU,YEJIANGZHEYIMEIWEIDEZHIWUROUHANBAODAIDAOLEZHONGGUOSHICHANG。CONGJINTIANQI,XIAOFEIZHEJIUKEYIZAIBEIJING、SHANGHAI、SHENZHENHEHANGZHOUDE325JIAHANBAOWANGMENDIANCHANGXIAN“ZHENXIANGZHIWUJIHUANGBAO”。SHUANGFANGJIHUAJIANGCONG2021NIANDIERJIDUKAISHIZAIQUANGUOTUIGUANG。
WEILAI,LIANHELIHUAJIANGCHONGFENDIAODONGZAILINGSHOUHECANYINSHICHANGDEJINGYANHEZIYUAN,ZHULIZHIZHUOROUJIANGPINPAIZAIZHONGGUOSHICHANGDEJINYIBUKAITUO,BINGTUIDONGZHONGGUOZHIWUROUXINGYEDEXINFAZHAN,YINLINGZHONGGUOJIANKANGYINSHIXINFENGSHANG。
*ZHIWEIJINGJIAGONGDEZHIZHUOROUJIANGLENGDONGSUROU(DADOUDANBAIZHIPIN)